Fred Couples, Phil Mickelson, and Tiger Woods were among the legendary golfers participating in the President’s Cup in Dublin, Ohio the first week in October.
The President’s Cup is held every two years and is a four day golf tournament in which the best golfers from the USA take on an elite team of international golfers. AdvizeX was there taking part in the action. During the President’s Cup, we had the once in a life time opportunity to host a hospitality house on the 14th fairway at Muirfield Village Golf Club. This customer appreciation event was about making connections and allowing customers to interact with each other, our partners, and our employees, and most importantly… watching some great golf.
It was really exciting to have this event take place in AdvizeX’s own backyard. The golf legend, Jack Nicklaus, who is from the area, spoke at the opening ceremonies about how happy he was to be home. Jack Nicklaus designed the Muirfield Village golf course where the PGA Memorial Tournament is held each year. Local news projected that this international event could have a 45 to 50 million dollar economic impact on the region.
Players are not paid to participate, but each is given an equal portion of the funds generated to allocate to the charities of their choice. It was reported that the PGA donated $250,000 to charities in the Columbus region, the recipients included, Nationwide Children’s Hospital and First Tee Central Ohio.
The event sold out with 35,000 spectators attending each day. With the help of our partners we provided tickets, food, drink, and shuttles to the spectator viewing areas. The hospitality house had spectacular views of the course and provided shelter from the rain that unfortunately fell during the event.
Our partners contributing to this event included HP, EMC, NEC, Virtual Instruments, Fortinet, Oracle, and VMware. In four days we hosted approximately 150 customers at the house with an additional 50-100 employees and partners in attendance.
The President’s Cup provided a great opportunity for us to talk to our customers face to face about the strategies and challenges facing them and how AdvizeX and our partners can help. Our customers also benefited by talking to each other and sharing strategies and plans for the future. We talked about our merge with Rolta and the managed services we now are able to provide for our existing and future customers. Our customers made connections and built a sense of camaraderie during the event with each other and our partners who helped host the event.
The President’s Cup ended with yet another victory for Team USA. Tiger Woods clinched the President’s Cup for the US with a 1 point victory on the 18th hole. We look forward to being at Muirfield Village again at the end of May for the PGA Memorial Tournament. AdvizeX will once again host a hospitality house on the course. It is sure to be something you won’t want to miss.